Are you thinking why we’ve compiled this list containing best Ecommerce SEO tips for 2018- 2019? Actually,having recently attended the Internet Retail Expo, we’ve suddenly got a lot of people asking us how to do SEO for Ecommerce site. I wanted to quickly put together a blog post which offered top SEO tips for eCommerce success in 2018, so I Googled ‘best ecommerce seo tips’. I read all top 10 posts/articles that appeared in the search results and found some very useful eCommerce SEO tips. Here I have compiled and listed best Ecommerce SEO tips that you can never ignore to achieve success for your Ecommerce site in 2018 – 2019.
Best Ecommerce SEO Tips 2018-2019 for a Successful Ecommerce Campaign
1. Avoid Duplicate Content for Product Descriptions
It’s easy to use the product descriptions provided by the manufacturer, but you will simply end up resembling thin affiliate sites. It’s best if you can create unique content for each product. If that’s not practical, at least create unique and useful content on your category pages and consider using the NOINDEX tag on product pages you can’t write unique descriptions for.
2. User Generated Content (UGC) and Product Reviews
Encourage users to review products and leave feedback on your Ecommerce site. It’s an easy way to get free content, make each product page unique and also keep it fresh. UGC will take your product pages to the top of the search results. Besides, 70% of online shoppers are looking for product reviews before they finally make their purchase.
3. Integrate a Blog to Promote Your Ecommerce Products
A great way to create fresh, unique content is to regularly post offers, discounts, tips, buying guides for the products you wish to promote. An interesting blog is a great way of establishing thought leadership, building relationship with customers and internal back links to your product pages.
4. Logical Navigation with Clean URL Structure
In order to make it easy for visitors to find products, Ecommerce sites offer the ability to sort and filter content on the basis of multiple parameters – price range, brand, color, size etc. leading to multiple versions of the same content. You could end up with lots of duplicate pages and you need to tell Google which ones to index in order to avoid passing link juice to unimportant pages. URL parameter-handling may be a little complicated but is very important for a clean URL structure and effective Ecommerce SEO.
5. Optimize Your Ecommerce Site for Long Tail Keywords
Long tail keywords are easier to rank for and also provides a better conversion rate more easily on a Ecommerce site. Make sure you understand the search demand for your products and accordingly incorporate keywords in the Meta tags, H1 Heading Tag, Image Alt Attribute and content on your product pages. But make sure not to stuff keywords in the process.
6. Optimize Ecommerce Sites for Mobile
As more and more people use smart phones and tablets for discovery, research and social shopping activities,the sales via mobile devices is increasing. You need a mobile friendly website to handle this growing segment,and effective could help you get ahead on mobile searches and beat the e-commerce sites which dominate web searches.
If you follow these top Ecommerce SEO tips for your Ecommerce website in 2018, you can be rest assured that your On-page SEO is taken care of. These tips will remain relevant even when you want to do SEO for Ecommerce sites in 2019.
However, there’s a lot more you will need to do for search-engine success Ecommerce tracking, Off-page SEO,Social Media, etc. I will be writing a post on this soon, so check back again in a week or so